Project Type: Website
Client: Quick Build Team Project
My role: Survey Data, User Interviews, Competitive Analysis, Architecture, Content Blueprints, Low-Fi User Testing
Deliverables: Qualtrics Survey, In-Person Interviews, Architecture Evaluation, Branding Concept Art, InVision Interactivity
Seekr is a global platform that enables creatives and vendors to search, find, and book exhibition and pop-up spaces while inspiring creativity and
community. Additionally, this platform gives creatives the opportunity to tap into creative spaces they may have not otherwise ever known existed,
much less have access to utilizing.
The first step was to send out a survey, which hit roughly 30 people with a range of needs in the artistic field, the space-owning community (gallery owners, etc.), and event planning.
The main idea was finding people who could rent out space to artists on an hourly or short-term basis while being able to keep the costs down and avoid hidden fees.
Through our survey, we found that positive renting experiences included a well-designed and affordable pricing structure, a designated space for intended purposes
(thus providing a sense of ownership), access to the space to showcase art/products, a highly collaborative nature, and the ability to have a blank space to facilitate
the creative process. Negative experiences included a failure to deliver promised services (add-ons), booking issues and/or scheduling errors, high costs of accessible
spaces, a lack of options for rental (especially in rural areas), a lack of equipment to use, privacy and space management issues, hidden charges post-booking, and poorly
Focused Competitive Analysis:
We conducted several rounds of competitive analysis, during which we explored websites and applications in concentric and adjacent domains. We included local co-working spaces along with
international overnight booking spaces such as Peerspace, AirBnB, Storefront, Poppir, Go-PopUp and Splacer. The goal was to compare and discover what aspects were done exceptionally well and exceptionally
bad in order to fill a need.
In-Person Interviews: The competitive analysis helped us identify key features needed in the product and gave a better understanding of the landscape. Next steps were in-person interviews at local establishments and with local artists. We discovered that the local establishments wanted to host events for community engagement and depended on programming from vendors to run the promotional aspect. Local artists were more focused on the technical and communication difficulties by poorly-managed events, stating that information was sometimes unclear and the application process was not predictable. The next step was to build User Personas and User Journeys based on the data we collected. User Personas: User Journey:
It was finally time for a wireframing sketching session:
The Site Map and Content Blueprint was laid out in Sketch:
Annotated Wireframes were solidified:
Mood Board and Style Guide:
Hi-Fi Comps were built and setup in InVision for User Testing:
Summary: After three rounds of User Testing in our InVision prototype and a few tweaks in each version, we presented our working prototype to the client along with the branding portfolio and data.