Andrea Kaplan-Chambers UX Designer and Developer

I am A UX/UI Designer, Developer and Fine Artist


based in Austin, Texas

Spyder

Project Type: Website
Client: Spyder
My role: Engineer, Creative Consulting
Languages: CSS3 (LESS), HTML5, Bootstrap, Javascript, JQuery, Knockout, Orchard Framework

Responsive Homepage Redesign
The client wanted to refresh their homepage but still keep their branding identity in-tact. Their main focus was re-designing the homepage to announce new products in time for their Black Friday sales. After the initial rollout we performed a series of A/B testing by switching out different products in the main featured sections, then tracked click-through rates. Based on those results they were able to feature the more successful products which gave them a more promising Black Friday income as compared to last year.